Adidas is immediately severing relations with Ye, previously known as Kanye West.
In the current fiscal year, the company’s net income might be reduced by up to $246,5 million. The rapper has made controversial remarks, including social media postings that are antisemitic. Adidas is reconsidering its relationship with Kanye West’s Yeezy brand, which it deems “one of the most successful partnerships in the history of our business.” It hopes to provide further information on the review later this month. Ye has accused Adidas of stealing his ideas and mismanaging the brand, and ridiculed the company’s departing CEO. Making racist comments does not fix a situation. At any moment, hate speech is inappropriate from anybody.